Pretty hard to front on the above electro-goth dub of Joy Division's "She's Lost Control Again" and its accompanying, pointedly black-and-white, epileptically vibrating video.

And

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Sub Pop Signs South African Artist Spoek Mathambo, Continues Campaign to Black Up

Pretty hard to front on the above electro-goth dub of Joy Division's "She's Lost Control Again" and its accompanying, pointedly black-and-white, epileptically vibrating video.

And news today is that Sub Pop has signed the South African artist behind that clip and the 2011 album Mshini Wam in what is shaping up to be a pretty awesome Afrocentric campaign for the label that is next week releasing Shabazz Palaces' awesome Black Up (which title could be said campaign's slogan), and which has been widely rumored to have a related hip-hop duo on deck next. The local label will release a digital EP from Spoek Mathambo, Put Some Red on It, in "late July." Press release after the jump . . .

South Africa's Spoek Mathambo Signs to Sub Pop

Put Some Red On It Digital EP To Be Released in Late July

UK, Europe and US Tour Dates Scheduled

"Put Some Red On It" MP3 Available Now

We at Sub Pop are thrilled to announce that South African rapper/DJ and graphic designer/illustrator, Spoek Mathambo, has joined the label family. A new and highly original voice in African music, 25 year-old Spoek Mathambo is hitting the world hard with his take on Afro-futurism. And we were smitten by his 2011 release Mshini Wam. Intent on nurturing a sense of progressiveness while maintaining a pride in culture, Spoek's unique take on electronic music infuses futurism with a strong sense of pride in where he comes from. This is clearly African music, but not what you might expect from that title.

Download EP track "Put Some Red On It" here.

About Put Some Red On It:

The entire Put Some Red On It EP was produced by Spoek Mathambo in collaboration with Copenhagen-based future-bass artist, Chllngr. They succeeded in creating works that show exciting signs of the maturity that Spoek is reaching in both his songwriting and production work.

"Put Some Red On It" is a wildly-performed, sleazy and bass-y take on the usually all-too-macabre story of conflict/blood diamonds. Written and sung with Spoek's spouse, Ana Rab, the dark duet cleverly articulates the tensions that lie behind the diamond market, while slyly telling a true South African story.

The sonic landscape of "Dog to Bone" perfectly describes a lot of the mood of South Africa, equal parts doom and staggering natural beauty. The song is made up of a number of movements and themes, and features the ever-prolific and daring Zach Hill, as well as guitar work from the exciting young South African guitarist Nicolaas Van Reenen.

On both songs, Spoek reveals his roots in hip-hop, delivering clever rhymes, heartfelt and often angst-ridden, over his futuristic beats. Put Some Red On It will be available as a digital-only release in late July 2011 and a full-length Spoek Mathambo album will be released on Sub Pop at some point in the not-too-distant future.

Put Some Red On It (EP)

1. Intro

2. Put Some Red On It

3. Put Some Red On It (Shabazz Palaces Remix)

4. Put Some Red On It (Machinedrum Remix)

5. Dog To Bone (Telepathe Remix)

6. Dog To Bone (Rashad Remix)

7. Outro

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