Riemer to Riemer: Where Does a Guerrilla Podcast Go Once Its Host Is Back on the Radio?

After putting his year-old podcast on hiatus last week, Marty Riemer says he's committed to bringing some form of the digital talk show back by Friday, July 8. "I've kind of vowed to myself that it will be too easy to go on hiatus [and not come back]," Riemer says. "I told myself I can't do that." Riemer's added incentive is that the guest he has booked is The Kids in the Hall's Dave Foley.

Riemer started the Marty Riemer Show podcast after he was unceremoniously canned by his longtime employers at 103.7 The Mountain in 2009. Now that he's been back on the station for six months, the daily podcast--typically 30 to 60 minutes, and often featuring a local band--has become exhausting. It's also, Riemer says, in need of a makeover. "It was fun to do this guerrilla-basement podcast when we were trying to show that we could provide a contrast to radio. When we were radio and doing that at the same time, it felt a little weird."

While Riemer says he's determined to continue the podcast, it will definitely take a different, non-daily form. What that will be, Riemer says, remains to be seen.

Riemer says the podcast has averaged about 3,000 daily downloads since he started in April 2010. How to grow the audience--or how to best serve an audience that can hear him daily on the Mountain from 2 to 7 p.m.--has been the primary topic of conversation at meetings with his podcast collaborators. "We fight about whether it should be local or national the most," Riemer says. "I say making it national from the outset puts us in an arena that we don't want to be in. It just puts us up against Adam Carolla, and he's going to kick our ass because he's in L.A. and he has access to the A-list."

Another option has been to bring the podcast in-house at the Mountain, which has offered Riemer additional support if he brought it under their umbrella. But that's a direction Riemer thinks would be counterproductive. "One thing I have discovered is that the vibe that comes from doing it in your basements is not something we should give up so easily. As soon as we go to a high-rise in Seattle, you make it just like every other program you hear."

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