When you're working on a clothing company's budget, flying from New York to the opposite coast's picturesque San Juan Islands for a video shoot isn't a half-bad idea. And, apparently, Georgia-born, Bronx-residing MC The Kid Daytona and his sponsor Lifted Research Group agreed.
LRG: For our Spring 2011 photo/videoshoot, we traveled to the San Juan Islands off the coast of Washington state, and set up our home base in two beautiful houses on the shoreline. From riding in helicopters to cruising around the harbor, we made it our mission to capture the beauty of the archipelago, exploring, appreciating, and indulging in everything the islands had to offer.
Aside from modeling for their Spring '11 lookbook, Daytona also filmed a scenery-inspired music video. From last November's The Interlude--a free project that comes highly recommended and takes cues from some of hip-hop's greatest interlude tracks--"On the Hill" is a 6th Sense-produced old-school sounding jam inspired by Pete Rock & Cl Smooth's "The Main Ingredient." The video, which gave Friday Harbor some MTV shine, also features a cameo from Stones Throw Records' soul king Aloe Blacc--featured on The Interlude as well as being a model for LRG's spring line.
The Interlude also sports guest appearances from the likes of Freddie Gibbs, Styles P, and N.O.R.E. for songs rooted in Nas's "Illmatic" and "The Lost Tapes," Dr. Dre's "The Chronic," A Tribe Called Quest's "The Love Movement," and Kanye West's "Late Registration." Paired with Daytona's laid-back rhymes, the tape's worth your time--and if it cost anything, would be worth your money.