The Atlantic Story About Mumford & Sons That Could Be About The Head and the Heart

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headheartsea400.jpg
Kyle Johnson
While Mumford & Sons are touring in a vintage train this spring, The Head and the Heart (seen here) are traveling by sea.

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The Atlantic Story About Mumford & Sons That Could Be About The Head and the Heart

  • The Atlantic Story About Mumford & Sons That Could Be About The Head and the Heart

  • ">

    headheartsea400.jpg
    Kyle Johnson
    While Mumford & Sons are touring in a vintage train this spring, The Head and the Heart (seen here) are traveling by sea.
    There's an interesting story on The Atlantic's Culture channel today that dissects the logic behind the meteoric stateside rise of London's smooth-indie act Mumford & Sons in the wake of their recent Grammy performance. I walked away from it thinking: "This could be a story about The Head and the Heart in 18 months."

    It's not hard to imagine how a break like the Grammys would inspire a million fans of adult contemporary (with a side of "authentica") to descend on Starbucks shelves in droves for the record.

    Consider the following, and tell me the same couldn't be said about Seattle's THATH:

    Will Hodgkinson, head music critic at The Times of London:

    "Plus, it's theatrical. The real hardcore English folk acts would not go anywhere in America, because that music is seen as too localized. Essentially, Mumford & Sons are doing pop songs couched in the language of the rustic troubadour."

    David Smyth, head music columnist at the London Evening Standard:

    "Whether you think it's authentic or not, there's an air of authenticity about it. It certainly feels authentic within the context of the charts, which are full of auto-tuned vocals and super-produced R&B songs. The band also sounds a little like some other successful American acts, such as Decemberists, although there's a bigger, bolder sound to Mumford & Sons that's designed for stadiums."

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