beatlespandora.jpg
Lost in the hubbub of the Beatles' entrance into the digital marketplace by way of iTunes last year was the fact that the Fab Four

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Today Reverb Recommends You Listen to the Beatles on Pandora Radio (Coming Soon to a Toyota Near You)

beatlespandora.jpg
Lost in the hubbub of the Beatles' entrance into the digital marketplace by way of iTunes last year was the fact that the Fab Four have actually been online for the listening since the Internet radio site debuted in 2005. Listeners can listen to Beatles-based stations like this one, and add the band to customizable stations of their own.

Last week at the Consumer Electronics Show in Las Vegas, the company announced a deal with Toyota that will integrate Pandora into the car maker's Entune multimedia system, to be made available to new car buyers later this year.

Pandora, which boasts 75 million users, has been available in other cars, such as Fords, for over a year. Also at the CES, Pioneer announced the integration of Pandora into nine of its in-dash products that listeners can install into their cars after purchase.

Earlier this year, David Hyman, the CEO of MOG --a music-subscription service similar to Seattle's Rhapsody--told us that integrating his service into cars was the "holy grail." Music-subscription services such as MOG differ from Pandora in that their paying subscribers ($10 monthly) get unlimited access to any of the service's music on demand, while Pandora (free to most customers) allows listeners to create customizable radio stations, but not to pick the exact songs they want to listen to at any given moment.

While Pandora has a leg up on MOG, the subscription site made its own auto-related announcement at CES, saying that it was opening its hood to electronic and automotive developers in hopes that they will build MOG into upcoming products.

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