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Seattle's The Teaching backs vocalists Ednah Jordan, Katrina Kope & Emily MacFadden at the Hard Rock Cafe on Saturday, November 13.
Promoters of a new

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Would You Be More Inclined to See Live Jazz If It Were Served Up at a Rock Club?

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Seattle's The Teaching backs vocalists Ednah Jordan, Katrina Kope & Emily MacFadden at the Hard Rock Cafe on Saturday, November 13.
Promoters of a new series popping up at the Hard Rock next month, "Jazz That Rocks!" say that for its first installment, "Four genre bending bands will move from the confines of the so-called 'Jazz atmosphere' to show why their music can rock with the rest in Seattle."

This fish-out-of-water idea is nothing new. Symphonies around the country -- and in Seattle -- have long tried to reel in a younger crowd by playing in rock clubs the way pastors have set up shop in gymnasiums and drive-in movie theaters for those intimidated by the idea of darkening the door of a church. It's always seemed like the right idea, at the right place, but the wrong time.

Rock clubs -- and certainly the Hard Rock -- aren't exactly packed with revelers who show up every night regardless of the show. I think what you're most likely to get are a lot of people who would normally see jazz at Tula's or LUCID hoofing it out to the Hard Rock. If the jazz establishment, or a specific act, wanted to reach more of Seattle's mainstream rock audience, wouldn't it make more sense to snag the opening slot on a bill at the Comet or Neumos rather than a bill with other artists trying to make the same inroads?

The local hip-hop scene has had plenty of success in this area. Seems like a natural for the jazzers to get on board -- or be let in -- too. I certainly wouldn't argue with the mix.

At any rate, if you're looking for a safe place to see jazz in a traditionally rock and roll environment, the first installment of "Jazz That Rocks!" goes down at the Hard Rock Cafe? on Saturday, November 13th, 2010 from 9 pm to 1:30 a.m., and features Ednah Jordan, Katrina Kope, Emily MacFadden, The Teaching, La Veda Davis, Lex O'Brien, Kenny Muhammad The Humanorchestra, Klyntel, and The Polyrhythmics.

 
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