Regardless of age, there's always going to be people who prefer to touch and make stuff that's like, physical. CDs may end up being little books. We've talked about this at work, where you might spend the time to do a cool package, it just doesn't have a disc in it. And instead of a disc, you've got a little piece of paper that says "go here for your download." So you're getting everything about it except for that plastic disc, you know. I would love to see that.
And that could be a magazine, it could be a shirt, it could be a sticker on a banana, it could be anything, really, that has that download. It could be a poster, a thing associated with this music.
So, you buy a poster ...
... and it's got a digital download on it. You could hand-stamp download codes on the back, so each poster's got a different download code.
Each poster would be one-of-a-kind, too.
That's true. Absolutely. It's kind of exciting, in a way. I'm not worried as a graphic designer.
It all sounds super interesting to me. But what about $10 for a 45, with art, and the digital copy of the record? Am I getting greedy? I like the idea of something physical from the album, and I like vinyl. I love that so many LPs come with digital downloads, but I don't want to spend $24 for the Band of Horses' Infinite Arms, or $20 for Minus the Bear's Omni.
And who wants to look at a shelf full of CD jewel cases!?!?