Yeasayerpatent.jpg
How much would you pay for this poster if it came with the new Yeasayer album?
SheHim_poster(LeDoux).jpg
Patent Pending
Mudhoney_CHUNKLET.jpg
Patent Pending
This morning I had a

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Would You Buy A CD Without A CD? What About A Poster That Came With A Download Of the Album? Sub Pop's Thinking About It

Yeasayerpatent.jpg
How much would you pay for this poster if it came with the new Yeasayer album?
SheHim_poster(LeDoux).jpg
Patent Pending
Mudhoney_CHUNKLET.jpg
Patent Pending
This morning I had a chance to sit down with Jeff Kleinsmith, Sub Pop's longtime art director, and co-owner of Patent Pending Industries, the rock poster boutique that's celebrating 11 years of business with a retrospective show opening at the Design Commission Gallery on August 5. Among other things, Kleinsmith had some pretty interesting things to say on the topic of physical album/poster art's role in music's digital future.

Here's a little bit of what he said:

Regardless of age, there's always going to be people who prefer to touch and make stuff that's like, physical. CDs may end up being little books. We've talked about this at work, where you might spend the time to do a cool package, it just doesn't have a disc in it. And instead of a disc, you've got a little piece of paper that says "go here for your download." So you're getting everything about it except for that plastic disc, you know. I would love to see that.

And that could be a magazine, it could be a shirt, it could be a sticker on a banana, it could be anything, really, that has that download. It could be a poster, a thing associated with this music.

So, you buy a poster ...

... and it's got a digital download on it. You could hand-stamp download codes on the back, so each poster's got a different download code.

Each poster would be one-of-a-kind, too.

That's true. Absolutely. It's kind of exciting, in a way. I'm not worried as a graphic designer.

It all sounds super interesting to me. But what about $10 for a 45, with art, and the digital copy of the record? Am I getting greedy? I like the idea of something physical from the album, and I like vinyl. I love that so many LPs come with digital downloads, but I don't want to spend $24 for the Band of Horses' Infinite Arms, or $20 for Minus the Bear's Omni.

And who wants to look at a shelf full of CD jewel cases!?!?

 
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