The Ruby Suns Get Sunny and Synth-y with Fight Softly

Artist: The Ruby Suns

Album: Fight Softly

Label: Sub Pop

Release Date: Tomorrow (March 2)

Rating (Skip, Stream, or Buy): Buy

Download: "Cranberry"

Album covers can say a lot about the record they encase, and in this case the colorfully flowing vibe of The Ruby Sun's third release Fight Softly extends into a record that could very well comprise 2010's sunshine electro-anthem. Following Sea Lion, their 2008 world-music inspired hit that took on a tropical ambience of its own, the new record makes good on frontman Ryan McPhun's promise of an effort incorporating far more synth and bass--almost reminiscent of the sound that brought Animal Collective to the musical forefront with Merriweather Post Pavilion. The melodies are certainly nebulous--sometimes a little too much so--but by rising to climax and ebbing into mid-song transitions the album stays under control without being tame. From track one to ten, songs stretch across a kaleidoscope that incorporates the best calypso sensibilities into helplessly catchy tunes.

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