Album: Fight Softly
Label: Sub Pop
Release Date: Tomorrow (March 2)
Rating (Skip, Stream, or Buy): Buy
Album covers can say a lot about the record they encase, and in this case the colorfully flowing vibe of The Ruby Sun's third release Fight Softly extends into a record that could very well comprise 2010's sunshine electro-anthem. Following Sea Lion, their 2008 world-music inspired hit that took on a tropical ambience of its own, the new record makes good on frontman Ryan McPhun's promise of an effort incorporating far more synth and bass--almost reminiscent of the sound that brought Animal Collective to the musical forefront with Merriweather Post Pavilion. The melodies are certainly nebulous--sometimes a little too much so--but by rising to climax and ebbing into mid-song transitions the album stays under control without being tame. From track one to ten, songs stretch across a kaleidoscope that incorporates the best calypso sensibilities into helplessly catchy tunes.