There's a slightly long-winded press release after the jump that explains this relatively unique venture. Basically, Blue Scholars have decided to turn the music industry on its head and get a record label to sign to them. That's really smart. They've also partnered with Caffe Vita for finances and local distribution. That's also creative and hopefully it works well for all parties involved. You can read about it below. Or you can watch a brand new video after the jump that Sabzi made. Using a good deal of brevity, he let's fans know all they need to know. You can listen to an instrumental of the song "Postal" playing in the background. "Postal" will be a part of Blue Scholars upcoming five song EP OOF! coming out August 25.
Walking away from numerous record label offers, Blue Scholars will release several upcoming projects through a unique partnership formed with Duck Down Records, and Seattle's Caffe Vita Coffee Co.
On August 25, 2009 Blue Scholars will release "OOF!" their newest collaborative multi-media project and the first release to be distributed through their new venture. On September 1st, they will re-issue their 2007 album "Bayani", which has already sold over 20,000 units. "Bayani Redux" will include one brand new track and two songs that were previously available only via digital retail outlets. There will also be a brand new full-length Blue Scholars album and other projects coming soon.
The sales and distribution model developed by the group for their upcoming releases will allow them to maintain complete ownership of their music and total control over how it is marketed, sold, and even given away.
Instead of signing a standard artist/record label deal, Blue Scholars hired the label Duck Down to run point on marketing for all of their upcoming releases.