Using the coos and moans of Brigitte Bardot and Jane Birkin, French pop star Serge Gainsbourg helped break-in the mattress springs to sexually-charged music back>"/>
Using the coos and moans of Brigitte Bardot and Jane Birkin, French pop star Serge Gainsbourg helped break-in the mattress springs to sexually-charged music back in the sixties. France is one helluva randy country. They are very comfortable with their bodies, and their accent and fashion-forward demeanor exude a seductive charm. Condoms sell as well as cigarettes and wine. Honeymooners from around the world flock to Paris to indulge in it's beauty and, naturally, have a lot of sex. It's as though France is contained in a giant bubble, where the air you breath is laced with aphrodisiacs.
This year, French singer/producer Sebastien Tellier released Sexuality, a sex-themed concept album co-produced by Daft Punk's Guy-Manual that nearly topples one of my personal faves, Lovage: Music To Make Love To Your Old Lady By, Dan the Automator's Serge-inspired collabo with Mike Patton and the singer of Elysian Fields. I love Sexuality's Terry Gilliam-inspired artwork, a miniature Sebastien riding a horse on the contours of a naked woman in a radiant painted desert hue. I love the joyful croon of Sebastien, who sings in both English and French. The simple - almost too simple - programmed synth sequences have a perfect balance of playfulness and allure, lightness and darkness. The song "Sexual Sportswear" has been my jam for months.
The record, only available as a very pricey import, will see it's domestic release via a very interested cross-marketing campaign with American Apparel this summer. The record will be available as a pre-release exclusively through the hipster uniform retail store on July 22, before it is released everywhere else in October.
My first thought was, "Is American Apparel going to market a SEXUAL SPORTSWEAR line?" I just imagined all those people who wear head-to-toe American Apparel - the Justice fans of last year - again turning a somewhat under-the-radar French export into a household name, wearing their soft purple Sexual Sportswear (headbands and wristbands included), and becoming even sluttier in the process. It's possible.
Says Tellier's North American publicist, "American Apparel are going to have something called the SexualiT and the SexualiTank for sale in conjunction with this."
Ugh. If that's the case, I'd rather spring for the American Apparel pink underwear that say "Sexual Sportswear" on the ass, available directly through Sebastien's French label, Record Makers.
This is how sexual sportswear should look - in the dark: