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Pictured above: In the words of Dunder-Mifflin regional manager Michael Scott..."Swag!!! Stuff-We-All-Get."

Just a little over a week from now, the great city of Austin,

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From The NW Corner To The SXSW Middle

sxsw.jpg

Pictured above: In the words of Dunder-Mifflin regional manager Michael Scott..."Swag!!! Stuff-We-All-Get."

Just a little over a week from now, the great city of Austin, TX, will have its patience tested as the music industry makes it annual migration for SXSW. From March 12-16, those who make up "the music industry" (bands, publicists, booking agents, A&R reps, party promoters, label owners, new media sleazies, club owners, record store owners, drunk journalists, instrument reps, wired bloggers, Rachael Ray, and...last but not least, you precious coke dealers) will have their way with Austin. We will occupy every hotel room for 40-plus miles, all because there is music (and booze) pouring out of places you never thought could hold music.

We'll be down there this year, blogging all we can. At first, I thought it was a drag to be blogging when there was perfectly good beer to be drunk while screaming in a friend's ear about how much you love John Prine. But then I realized, blogging keeps the booze and dope-damaged mind sharp. (After all, if I hadn't blogged last year, how would I have remembered seeing Iggy Pop in the Austin airport? Ah, but you don't forget a thing like that, now do you?)

We blogged it before, but here it is again...the list of bands playing SXSW. There is a lot of Seattle action happening down there, including Choklate, Holy Ghost Revival, Grayskul, Cave Singers, Sera Cahoone, Coconut Coolouts, etc., etc. Personally, I think I'm most pumped to hear Lou Reed's keynote speech, and to renew my sense of community at the SX SEATTLE party with Fleet Foxes, Feral Children, and the Shackletons.

 
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