Thanks to countless marketing campaigns, colors now serve a far deeper purpose than just being eye-catching. Slap a pink label on a can of Campbell's Soup and all of a sudden it's not just chicken noodle, it's a "breast cancer research benefitting" chicken noodle. Slap a red t-shirt on Bono and somehow help to save Darfur.
But, as Billboard announced earlier this month, the Gap's taken it one step further with their new Sound of Color viral online marketing campaign, asking five bands/musicians the deeply philosophical question: What Does Color Sound Like??
Seattle's own the Blakes were selected, along with the Raveonettes, Dntel, Swizz Beatz, and Marié Digby, who were all assigned different colors of the rainbow. The artists were then paired up with directors to make videos for their aural interpretations.
The Blakes "Magic", their interpretation of the color blue, is below.
Give it a listen and see if you feel the band has harnessed what blue sounds like to you.
Then send the link to all of your friends via MySpace, AIM, gchat, MSNmessenger, your blog, ANYWHERE ONLINE THAT YOU CAN! We must cure/help/save the sound of color!