Starbucks and Concord Music Group have just announced plans to start a music label, according to a press release issued today. The new label, bearing the overwhelmingly innovative name “Here Music,” will “develop emerging artists with inspired vision and extraordinary talent.”
Past collaborations between the coffee company and Concord include Ray Charles' "Genius Loves Company," which went on to sell 5.5 million copies and win 8 Grammy awards. So perhaps they do know what will sell. However, there’s a line between pimping books (“A Long Way Gone: Memoirs of a Boy Soldier”), producing movies (“Akeela and the Bee”), and actually signing bands. It’s called the line of evil, folks, and Starbucks has crossed it. Starbucks, not Concord, will be responsible for the venture’s A&R.
That’s right, order that venti: it might just get you a record deal.