Seattle can welcome another independent record label to it's ranks: Aviation Records. Kerry Zettel (Das Llamas, See Me River) and Steve King (Weird Lords, New Luck Toy) have struck out on their own and have a decent sized roster to show for it already- including Archives- the new project of Mat Brook (Carisa's Weird, BOH), former New Mexican Jeff Montano, Curtis Hall (aka DJ Curtis) and Ron Lewis (Fruit Bats, Ghost Stories). Joining them is Loving Thunder, Weird Lords and more. We wish them luck, for as DJ Cherry Canoe so eloquently noted in her myspace posting about the label, " having worked at a record label for many years, and briefly dabbled in one of my own. . . i can say that it is a venture filled with heartache, lost money, and lots of shitty demos that you would rather shove up your ass than be forced to listen to."