Subject:

General Mills Inc.

  • Blogs

    July 28, 2011

    What Rick Swart Failed to Tell Us About This Week's Cover Story (UPDATE)

    ​This week's cover story, written by Rick Swart, is about true-crime author Ann Rule, and the facts he claims she didn't get right in her book Heart Full of Lies, an account of the 2000 shooting death of Oregon pilot Chris Northon. In Swart's telling, Northon's wife Liysa, who is currently ser ... More >>

  • Blogs

    May 23, 2011

    Wheaties: Breakfast Of Losers

    Breakfast historians will note that Jim Thorpe lived on a strict diet of bear's blood, root marm, gin and Benzedrine. NOT Wheaties.​Cereal du Jour: Wheaties, the most All-American of All-American breakfast cereals. History: Like so many good things (penicillin, Silly Putty, oral sex, time tra ... More >>

  • Blogs

    May 16, 2011

    Crazy Cow Cereal: Bovine Spongiform Encephalitis Not Included

    ​Cereal du Jour: Crazy Cow, favorite cereal of unrepentant fat kids, obsessive Star Wars fans, creepy 40-year-old weirdos who still live in their parents' basement and neurodegenerative disease researchers. History: Here's the problem with being a cereal developer: there are only so many grai ... More >>

  • Blogs

    May 2, 2011

    Trix: Not Just For Kids, But TOTALLY Bad For Rabbits

    ​Cereal du Jour: Trix, America's favorite crazy rabbit bait since 1954. History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals. And almost every week, somewhere in our discussion of the history of the cereal in question, ... More >>

  • Blogs

    April 25, 2011

    Circus Fun: A Circus-Flavored Blast From the Past

    Inspiring terror in clown-o-phobics since the 1980s.​Cereal du Jour: Circus Fun, what clowns eat for breakfast every day. Angry, angry clowns . . . History: Circus Fun is a historical oddity. It is a cereal both loved and reviled, capable of inspiring fond nostalgia and screaming terror in th ... More >>

  • Blogs

    April 18, 2011

    Kix: Kid Tested, Atomic Mutant Approved

    ​Cereal Philanderer is a weekly feature in which Jason Sheehan talks about cereal more than he probably should. Cereal du Jour: Kix, America's Favorite Cold War breakfast treat! History: There is nothing at all interesting about the history of Kix. No, seriously--nothing. It's background inf ... More >>

  • Blogs

    April 4, 2011

    Cocoa Puffs: A Little Crazy Is Never Enough

    Don't let the bowtie fool you. The bird is fucking crazy.​Cereal Philanderer is a weekly feature in which Jason Sheehan talks about cereal more than he probably should. Cereal du Jour: Cocoa Puffs, favorite cereal of unmedicated psychotics. And birds. Big, stupid, loud-mouthed birds. History ... More >>

  • Blogs

    February 11, 2011

    Greatest Hits and What You Missed: Stink Fruit, Naked Ladies, Cookie Crisp, Rachael Ray, And the Best Fried Chicken Ever

    ​ "It's the crispy fried chicken Oprah Winfrey called "the best." But it has brought out the worst among the friends and relatives who started up Ezell's Famous Chicken (EFC) a quarter-century ago near Garfield High. They're fighting over the choice pieces--assets and trade secrets--of today' ... More >>

  • Blogs

    February 8, 2011

    Cookie Crisp: Eating Dessert For Breakfast

    Breakfast of champions​Cereal Philanderer is a weekly feature in which Jason Sheehan talks about cereal more than he probably should. Cereal du jour: Cookie Crisp, which is only a breakfast cereal by the loosest of all possible definitions. History: Cookie Crisp was inveneted in 1977. I imag ... More >>

  • Blogs

    February 1, 2011

    Lucky Charms: Get a Little Irish in Ya

    Photo courtesy flickr.com/photos/kgannon​Cereal Philanderer is a weekly feature in which Jason Sheehan talks about cereal more than he probably should. Cereal du jour: Lucky Charms, the most stereotyping and borderline racist of all magical marshmallow-based breakfast cereals History: In the ... More >>

  • Blogs

    May 7, 2009

    The Other Hiking Boot Drops at Eddie Bauer

    Just as we wrote about Eddie Bauer's new First Ascent line of outdoor gear, to be launched with a climb of Everest that's currently underway, there are reports the Bellevue company may be sold. Bloomberg News is reporting that the money-losing company may be sold. Founded in 1920, Eddie Bauer became ... More >>

  • News

    May 6, 2009

    Eddie Bauer: Falling Stock, Climbing Everest

    The retailer’s CEO enlists mountain men to remake its image.

  • Food

    February 21, 2007

    Organicize Me

    Our intrepid reporter spends a month ingesting only organic foods so you don't have to.

  • Food

    April 14, 2004

    Hot Dish

    Our intrepid reporter spends a month ingesting only organic foods so you don't have to.

  • News

    June 13, 2001

    Big daddy

    Just in time for Father's Day, a writer contemplates his child-free existence by adopting five for a day.

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