Let's say you're running errands with your 6-year-old daughter in just about any American city—St. Louis, for example—and, upon peering through a tavern window, you notice that a college basketball game you're interested in is tied with less than 10 minutes to go. You walk in, order a beer for yourself, a Sprite for your daughter, and a plate of tater tots for the two of you to munch on. Because the sun has yet to set, nobody is inebriated, and a laid-back, convivial time is had by all (except for the team you're rooting for, which loses at the buzzer). Walking into a place of drink is not viewed as taboo by your offspring because it's something she's been exposed to—casually and... More >>>