Dems Target Reichert With Trumpcare Attack Ad

The bill’s dead, but the DCCC hopes Reichert’s committee vote will come back to haunt him.

While the bill itself is dead, Democrats are hopeful that the ill-fated American Health Care Act will continue to haunt U.S. Rep. Dave Reichert.

The Democratic Congressional Campaign Committee has launched an online ad campaign calling out Reichert for helping to vote the bill out of the Ways and Means committee. The DCCC describes the campaign as a “5-figure ad buy” on YouTube, Facebook, Twitter and Instagram. The ads will be targeted at Reichert’s district, which straddles the Cascade Mountains and includes Issaquah, Auburn and Wenatchee.

According to the DCCC press release: “Specifically, the DCCC ads will be geo-targeted to Washington’s Eighth District and featured on YouTube pre-roll, Facebook, Twitter and Instagram, targeting swing voters 35 years and older, grassroots activists in the districts, and those that have engaged with the topic of ‘healthcare’ on social media.”

Like the anti-cartab campaign launched last week, the Reichert attack ad is rife with political ad cliches, including a foreboding voice-over and manic/menacing editing. You can watch it here.

Since the bill was never brought to the floor for a vote, it is unclear how Reichert would have voted on the final measure. He himself is not clarifying things. However, the DCCC’s Republican counterpart, the Republican Congressional Campaign Committee, released a statement suggesting that Reichert hopes his vote for the bill in Ways and Means will be seen as a positive in voters’ eyes.

“Democrats are attacking him for delivering on his promise to protect Washington families from the law’s crushing effects,” NRCC spokesman Jack Pandol said in a written statement. Pandol said Reichert was working “in good faith to reform the death-spiraling Obamacare law.” (Whether or not the plan is really death-spiraling is a point of debate, especially in Washington state.)

We’ve noted before how Democrats clearly hope the Republican health care efforts will do to the GOP what Obamacare did to Democrats—that is prompt a midterm bloodbath. The DCCC ad campaign zeros in on 14 Republicans who helped vote the bill out of various committees.

However, we’re still a loooong way from the 2018 Congressional elections; along with producing these ads, the Dems would be well advised to make sure they can field a candidate who actually wants to run against Reichert.

More in News & Comment

The Seattle Coalition for Affordability, Livability and Equity filed an appeal to the Seattle Hearing Examiner on Monday evening. Photo by Melissa Hellmann
Seattle Coalition Appeals Zoning Changes

The 26-group coalition filed an appeal against proposed upzoning that aims to increase housing affordability.

Jenny Durkan Sworn in as Mayor of Seattle

The city’s first female mayor in over a century began her first shift on a citywide tour.

Mastermind of State’s Biggest Ponzi Scheme Escapes From Prison

Frederick Darren Berg had been indicted for fraud in 2012.

Facing Cuts From City, Homeless Service Providers Request a Reprieve

Funding would be cut for at least 300 shelter beds in Seattle, as well as hygiene and support services.

What Has Changed in the Year Since the Passage of Seattle’s Hotel Worker Law?

According to hotel housekeepers on The Westin’s night shift, not much.

Activists and Politicians Rally for Stronger Tenant Protections

During the event, State Representative Nicole Macri announced that she will be introducing legislation to repeal a statewide ban on rent control.

Photo by Frank Kovalchek/Wikimedia
Reports of Assault in the Air Could Be Taking Off

As Randi Zuckerberg accuses Alaska Airlines of inaction, one Seattleite collects accounts of a problem she expects to become more prevalent.

The hummus comes one of five ways. Photo by Nicole Sprinkle
A New Hummus Bar on Capitol Hill Delivers Unexpected Brilliance

A lively atmosphere and fantastic food make Aviv a delectable destination.

Most Read