Dems Target Reichert With Trumpcare Attack Ad

The bill’s dead, but the DCCC hopes Reichert’s committee vote will come back to haunt him.

While the bill itself is dead, Democrats are hopeful that the ill-fated American Health Care Act will continue to haunt U.S. Rep. Dave Reichert.

The Democratic Congressional Campaign Committee has launched an online ad campaign calling out Reichert for helping to vote the bill out of the Ways and Means committee. The DCCC describes the campaign as a “5-figure ad buy” on YouTube, Facebook, Twitter and Instagram. The ads will be targeted at Reichert’s district, which straddles the Cascade Mountains and includes Issaquah, Auburn and Wenatchee.

According to the DCCC press release: “Specifically, the DCCC ads will be geo-targeted to Washington’s Eighth District and featured on YouTube pre-roll, Facebook, Twitter and Instagram, targeting swing voters 35 years and older, grassroots activists in the districts, and those that have engaged with the topic of ‘healthcare’ on social media.”

Like the anti-cartab campaign launched last week, the Reichert attack ad is rife with political ad cliches, including a foreboding voice-over and manic/menacing editing. You can watch it here.

Since the bill was never brought to the floor for a vote, it is unclear how Reichert would have voted on the final measure. He himself is not clarifying things. However, the DCCC’s Republican counterpart, the Republican Congressional Campaign Committee, released a statement suggesting that Reichert hopes his vote for the bill in Ways and Means will be seen as a positive in voters’ eyes.

“Democrats are attacking him for delivering on his promise to protect Washington families from the law’s crushing effects,” NRCC spokesman Jack Pandol said in a written statement. Pandol said Reichert was working “in good faith to reform the death-spiraling Obamacare law.” (Whether or not the plan is really death-spiraling is a point of debate, especially in Washington state.)

We’ve noted before how Democrats clearly hope the Republican health care efforts will do to the GOP what Obamacare did to Democrats—that is prompt a midterm bloodbath. The DCCC ad campaign zeros in on 14 Republicans who helped vote the bill out of various committees.

However, we’re still a loooong way from the 2018 Congressional elections; along with producing these ads, the Dems would be well advised to make sure they can field a candidate who actually wants to run against Reichert.

More in News & Comment

A woman works on a drawing next to an unused viewing scope as a smoky haze obscures the Space Needle and downtown Seattle last August as smoke from wildfires moved across the region. (Photo courtesy of The Herald/Elaine Thompson/Associated Press)
Why Do Washington Voters Struggle With Climate Change Policies?

Despite environmental awareness and the public’s apparent desire for reform, statewide initiatives keep failing

Mary Lynn Pannen, founder and CEO of Sound Options, has consulted thousands of Washington families on geriatric care for 30 years. Photo courtesy of Sound Options
Seattle Takes on Elder Abuse as Reported Cases Rise

Local agencies and geriatric care managers aim to increase public awareness about the epidemic.

The Ride2 transit app will offer on-demand rides to and from West Seattle starting on Dec. 17. Courtesy of King County Metro
Climate Action Coalition Urges City to Respond to Seattle Squeeze

MASS asks the city to prioritize reducing traffic and increasing pedestrian safety ahead of the Alaskan Way Viaduct’s closure.

State Supreme Court Strikes Down I-27; King County Will Pursue Safe Consumption Sites

The decision upholds a court ruling keeping the anti-consumption site initiative off the ballot.

Seattle’s Hockey Team And Stadium Are On Their Way

Key Arena renovations will be completed without the use of public funding

Andrea Bernard, Allycea Weil, and Phoenix Johnson (left to right) are Licton Springs K-8 parents who want their kids to stay in the Native-centered program. Photo by Melissa Hellmann
Licton Springs K-8 Parents Dismayed by Potential School Move

The PTO says children have benefited from the Native-centered program, and that transferring the pupils would disrupt their progress.

Seattle Municipal Court’s warrant outreach event on Nov. 30, 2017. Photo by Melissa Hellmann
Seattle Takes Steps to Quash Warrants

City Attorney attempts to address inequities in criminal justice system and enhance public safety.

The King County Courthouse. File photo
King County Council Acknowledges Report on Juvenile Solitary Confinement

Report also says youth of color face a disproportionate amount of disciplinary measures

Federal Way Megachurch Slapped With Another Sexual Exploitation Lawsuit

Lawsuit calls for removal of Casey and Wendy Treat, and CFO, from church leadership roles.

The Centralia Power Plant is a coal-burning plant owned by TransAlta which supplies 380 megawatts to Puget Sound Energy. It is located in Lewis County and slated to shut down by 2025. Aaron Kunkler/Staff Photo
National Report Outlines Climate Change’s Course For Northwest

More fires, floods and drought appear to be on their way for Washington state.

Mustafa Getahun and other Washington Federation of State Employees laundry workers picket University of Washington Medicine at Chateau Ste. Michelle Winery on May 17, 2018. Photo courtesy of the Washington Federation of State Employees
University of Washington Laundry Workers Feel Hung Out to Dry

The Rainier Valley facility’s imminent closure leaves over 100 people looking for new jobs.