Dems Target Reichert With Trumpcare Attack Ad

The bill’s dead, but the DCCC hopes Reichert’s committee vote will come back to haunt him.

While the bill itself is dead, Democrats are hopeful that the ill-fated American Health Care Act will continue to haunt U.S. Rep. Dave Reichert.

The Democratic Congressional Campaign Committee has launched an online ad campaign calling out Reichert for helping to vote the bill out of the Ways and Means committee. The DCCC describes the campaign as a “5-figure ad buy” on YouTube, Facebook, Twitter and Instagram. The ads will be targeted at Reichert’s district, which straddles the Cascade Mountains and includes Issaquah, Auburn and Wenatchee.

According to the DCCC press release: “Specifically, the DCCC ads will be geo-targeted to Washington’s Eighth District and featured on YouTube pre-roll, Facebook, Twitter and Instagram, targeting swing voters 35 years and older, grassroots activists in the districts, and those that have engaged with the topic of ‘healthcare’ on social media.”

Like the anti-cartab campaign launched last week, the Reichert attack ad is rife with political ad cliches, including a foreboding voice-over and manic/menacing editing. You can watch it here.

Since the bill was never brought to the floor for a vote, it is unclear how Reichert would have voted on the final measure. He himself is not clarifying things. However, the DCCC’s Republican counterpart, the Republican Congressional Campaign Committee, released a statement suggesting that Reichert hopes his vote for the bill in Ways and Means will be seen as a positive in voters’ eyes.

“Democrats are attacking him for delivering on his promise to protect Washington families from the law’s crushing effects,” NRCC spokesman Jack Pandol said in a written statement. Pandol said Reichert was working “in good faith to reform the death-spiraling Obamacare law.” (Whether or not the plan is really death-spiraling is a point of debate, especially in Washington state.)

We’ve noted before how Democrats clearly hope the Republican health care efforts will do to the GOP what Obamacare did to Democrats—that is prompt a midterm bloodbath. The DCCC ad campaign zeros in on 14 Republicans who helped vote the bill out of various committees.

However, we’re still a loooong way from the 2018 Congressional elections; along with producing these ads, the Dems would be well advised to make sure they can field a candidate who actually wants to run against Reichert.

More in News & Comment

Rape Allegation Against Sen. Joe Fain Divides King County Council

In a recent interview, Councilmember Kathy Lambert blamed Fain’s accuser for the alleged rape. Then Lambert’s colleagues distanced themselves from her comments.

The Seattle City Council introduced legislation to approve the Seattle Police Officer Guild’s tentative agreement with the city on Oct. 15, 2018. Photo by Melissa Hellmann
Will Seattle’s Police Contract Stand the Test of Reforms?

The Seattle City Council introduced legislation to approve a long-awaited agreement, but not everyone seems satisfied.

Paul Allen, shown in 2015. Courtesy of the Herald
Paul Allen Dead at 65

Microsoft co-founder, developer, and philanthropist routinely struggled with cancer.

Le family attorneys Linda Tran and Jeff Campiche stand on either side of Tommy Le’s parents, Hoai Le and Dieu Ho, at the Dat Lat Quan Vietnamese restaurant in White Center on Oct. 14. Photo by Josh Kelety
‘We’re Not Going to Give Up’: Vietnamese Community Rallies for Tommy Le

Over a year after law enforcement fatally shot the 20-year-old Burien resident, family and community members remain galvanized to seek justice.

County Officials to Use Downtown Seattle Jail as Homeless Shelter

The facility will house between 125 and 150 people, allow for 24-hour access, and likely won’t require that individuals be sober to stay there.

State Supreme Court Strikes Down Death Penalty

All nine justices found the use of capital punishment in Washington state unconstitutional and racially biased.

Incarcerated and Infirmed: How Northwest Detention Center Is Failing Sick Inmates

Inadequate medical care plagues immigrants at the facility, but ICE claims otherwise.

Most Read