Premiere: Hoop Is Drawn to Touch in “Drawn To You” Music Video

The group plays with cacti and candle wax in a tactile visual outing.

“Drawn to You,” the newest video from soft-rock quartet Hoop, plays with an array of textures. Directed by Lizzie Holmes and edited by band member and visual artist Leena Joshi, the video is a buffet of perilously tempting tactile sensations, featuring the band touching dripping candle wax and a prickly cactus, and dipping their hands into a vat of gooey glitter slime. Amid faceless figures and flickering television static, lead vocalist Caitlin Roberts sings, “let my instinct guide, it can’t be wrong / blushing skin, reaching for contact.”

It’s a fitting visual treatment for a song that deals with the strange and mutable enigma of attraction (“I want this for no reason,” Roberts sings) and from which Hoop’s recently released EP Super Genuine takes its title: “when you hold back your attention / check and balance your exertion / hide interest, use caution / how can I relate / living by our weird moods / super genuine / yeah you’re the one I’m drawn to.” The lyrics illustrate how sometimes we’re “drawn” in as inexplicably and irresistibly as a moth to a flame —and how unnatural it feels to try to fight or hide those impulses.

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