Reverb: Jayz Archive (Seattle Weekly)

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Posted Dec. 27, 2007 at 11:50 pm by Damon Agnos

Yesterday, the New York Times confirmed the long-circulating rumors that Jay-Z will be stepping down as CEO of Def Jam Records, a position he's occupied for three years. Supposedly, Universal, Def Jam’s corporate owner, balked at Jay-Z’s salary demands. If one were to take his lyrics at face value — a dicey and unsporting proposition with any artist — Jay-Z’s high asking price should be no surprise. After all, this is the man who broke ground not only as the first rapper-turned-CEO of a company not of his own creation, but also as the first person to publicly brag about “raping”� his company and then become its CEO (“I’m rapin’ Def Jam ‘til I’m the $100 million man”�). He boasted that his avarice served to avenge the slights of his musical predecessors, who were never paid their due. (“I’m overcharging niggas for what they did to the Cold Crush.”�) What all this amounted to, however, was a moderately successful three-year stint, some low-level layoffs, and a denied request for more money and its accompanying problems.

While the man who calls himself J-Hova has no shortage of wealth and enterprise upon which to fall back (among other things, he is owner of a clothing line and co-owner of the New Jersey Nets), his departure from Def Jam still rings a little disappointing. The thing is, more than most rappers, even, Jay-Z’s success is wrapped in, or wrapped around, legend and myth. Plenty of rappers have gone from rags to riches, but few have made their success seem so inevitable and versatile. 50 Cent ran a more than impressive street game (are there any similar journalistic accounts of Jay-Z’s skills as a hustler?), was pumped so full of lead he could’ve been a pencil, and then had the acumen to buy into Vitamin Water in ’04, ultimately cashing out to the tune of $400 million. And yet he doesn’t possess anywhere near the mythic stature of Jay-Z. Of course, a lot of that has to do with musical prowess, but more on that in a bit.

In moving from the hustle to the boardroom, from the eternal elephant of society’s living room to the very picture of establishment success, Jay-Z achieved the dream of celluloid gangsters as disparate as Oscar’s Snaps Provolone, Haymaker & Sally's Lincoln Playa, and The Wire’s Stringer Bell. He’s gone “legit,”� something he frequently celebrates in his lyrics. Now that he’s completed the full arc of the hustler-made-good, he’s above needing to prove himself in any realm (“I don’t want much, fuck, I drove every car / Some nice cooked food, some nice clean drawers.”�). The problem is, making good is one thing, staying good another, and staying good in the public eye, in the mythopoetic, hardscrabble American Dream sense, yet one more. When a gangster gets taken out, it’s a blaze of glory, or at least an acceptable price for having lived the high life the hard, fast way. But nobody ponders Vito Corleone’s offers and turns them down, and it's hard to imagine Horatio Alger’s protagonists watching their ass for a closing boardroom door.

Continue reading "What Do You Do After the Hustle You Can't Knock?"

Topics: Jay-Z

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