New Richard Sherman Beats By Dre Ad the Perfect Rebuttal For Post-Game Interview Flap

In the aftermath of last night’s Seahawks NFC Championship victory over the San Francisco 49ers, pretty much all anyone wants to talk about is cornerback Richard Sherman’s bizarre post-game interview. Not surprisingly, most in Seattle have come to Sherman’s defense, and since an unnerving percentage of the online critique of Sherman’s WWE style comments have centered on whether or not Seattle’s vocal leader is a “thug,” that defense seems warranted. While I’d prefer Sherman be more humble in victory, Internet trolls throwing racists bombs at him make even non-Seahawks fans like myself want to stick up for the guy.

That said, in what may be one of the best-timed marketing efforts in history, Beats By Dre released a new ad yesterday that defends Sherman better than any hack like me ever could. Seen in the locker room surrounded by a scrum of blood-thirsty reporters asking all sorts of ridiculous questions - including one about whether he’s a “thug” - Sherman escapes the melee by (you guessed it!) slipping on a pair of “adaptive noise cancelling” headphones. “Hear what you want,” proclaims the tag line.

Marketing brilliance.

The ad, however, isn’t the only effective defense Sherman has. His own words, via his column for Sports Illustrated’s MMQB site, help put his verbal post-game explosion into context:

“It goes back to something he said to me this offseason in Arizona, but you’d have to ask him about that,” Sherman writes of Crabtree. “A lot of what I said to Andrews was adrenaline talking, and some of that was Crabtree. I just don’t like him.

“It was loud, it was in the moment, and it was just a small part of the person I am. I don’t want to be a villain, because I’m not a villainous person.”

Anyway, whatever your thoughts are on the Sherman post-game interview, I think we can all agree that it was a horrible, horrible decision for Kaepernick to throw the ball his way with the Super Bowl on the line.

 
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