Want a political message with your morning latte? In the Washington D.C. area, Starbucks has you covered. Concerned with the political divisiveness of the "fiscal cliff" stalemate, the Seattle-based coffee giant - led by the dastardly Howard Schultz - has instructed store employees from D.C. stores to scrawl the words "Come Together" on coffee cups.
Will the effort help? Will Beatles fans be confused? Is this all just kind of stupid? These are all questions to be answered with every Venti Americano pumped out in the nation's capital.
As the Associated Press notes, Schultz says the words are designed to send a message to lawmakers about the impact their bickering over the fiscal cliff is having on the nation's psyche - and specifically the psyches of consumers. Among other things, Schultz worries fiscal cliff negotiations may have scared shoppers out of spending money this holiday season.
As part of the Starbucks endeavor, the coffee giant will run an ad in Thursday's Washington Post featuring a coffee cup emblazoned with the phrase "Come Together" - a gimmick that seems destined to solve the problem, no?
As the AP reports:
As for whether customers will be confused by the "Come Together" message or understand that it's related to the fiscal cliff, Schultz said in an interview that there's wide public awareness about the negotiations and that Starbucks will use social media to explain the effort. The Seattle-based company says test runs at select stores showed operations wouldn't be slowed.
It's good to know they tested such a bold political statement to make sure it wouldn't slow the production of Frappucinos.
And, naturally, the AP also reports that Schultz isn't taking a specific side in the fiscal cliff debate ... he just wants to make sure people aren't too scared to buy coffee.