That's essentially the question posed by a dating website in which men bid for first dates with women, and in Seattle, the answer has been a resounding "Zooey Deschanel."
Poring over data provided by 5,000 men in Seattle, WhatsYourPrice.com claims that Jet City Joes bid $140.94 for women with Zooey Deschanel hair (brunette) and $42.33 for women with Zooey Deschanel eyes (blue). For some context, compare that what they'd bid for an apt description of Julia Roberts at certain points in her career: Only $135.27 for red hair and $35.92 for brown eyes.
Seattle to Julia Roberts: You're gross.
Other attributes Seattle men appreciate: Casual drinkers, non-smokers, and brainiacs (master's degree, please).
No word yet on how many of the bids used for the study came from Ben Gibbard.
Now in case you're getting caught up on the concept of buying women, just chill for a second. Founder Brandon Wade (whose wife looks like this) explains the concept like this: Women pay an average of $80 to $100 to get ready for a first date, making them predisposed to forgo dates altogether and stay home with a block of cheese if the suitor doesn't meet certain superficial criteria. But when men put up some dough, those barriers start dropping (ahem), and women give the guys a chance to wow them with other attributes. Like the fact that they have butt-loads of money.
Wade, who used to live in Seattle and work at Microsoft, said the company has been around for a year and a half. It's based, of course, in Las Vegas.