You've got to give some amount of credit to PETA. The animal rights organization knows a good promotional opportunity when it sees one. And in Washington, with the recent passage of Initiative 502 and the legalization of pot coming Dec. 6, the brains at PETA have pounced.
Specifically, they've pounced on pot ... pot roast, that is.
As a press release from PETA announced today, the organization is currently in the process of negotiating the placement of a new billboard in Seattle designed to get passing motorists to think about their meat consumption.
PETA's witty message: "Say No! to Pot (Roast). Just Because It's Legal Doesn't Make It Right. Go Vegan!"
Here's a full-size photo of the coming billboard to help you visualize:
"Meat-eaters are doing a lot more harm to their health than someone who smokes the occasional joint," says PETA President Ingrid E. Newkirk in the press release. "Chickens, fish, pigs, and cows who are raised on today's factory farms are fed growth-promoting drugs by the bucketful, and those drugs--along with artery-clogging fats and cholesterol--are passed along to consumers who eat meat and dairy products."
Will the new billboard convince many people to go vegan? Probably not. But it might inspire a giggle or two ... especially if you're stoned.