This, according to new numbers released yesterday and forwarded to The Daily Weekly for the express purpose of uber-scientific political speculation.
As you'll recall, according to Spirit Halloween (which has stores in 49 states), nationwide mask sales have accurately predicted the next president in each election since 1996--four contests in a row. In 2008, for example, people bought more Obama masks than McCain masks by 60 percent to 40 percent. In 2004, people bought more Bush masks than Kerry masks (shocker!), 65 percent to 35 percent. And back in 1996, people bought more Bill Clinton masks than Bob Dole masks, by a margin of 71 percent to 29 percent.
When I reported on this phenomenon earlier this month, Obama was maintaining a steady 65 percent to 35 percent lead over Romney - even in the week following Obama's debate debacle in Denver. However, according to the latest numbers provided by Fleishman-Hillard, the PR firm that represents Spirit Halloween, that lead has now dipped to 60 percent to 30 percent, calculated through Oct. 22. It's not yet clear how horses and/or bayonets will impact mask sales going forward.
What does it all mean? It's tough to say, exactly. The Romney surge could represent voters moving in the Republican's direction. Or, it could simply be folks preparing for Halloween and realizing it's far more ironic/scary-as-fuck to dress as Romney.