We all know the race is so tight it squeaks. Mitt Romney is picking up steam with independent voters, while Presidential Obama still clings to a lead among women and in key battleground states. By now, you've heard it all: It's all about the ground game. It's all about the economy. It's all about Ohio. But in the end, it's really all about dollars and doughnuts -- mainly doughnuts, LaMar's Donuts, to be precise.
"We actually predicted the winner in 2008," LaMar's marketing manager Kayde Pierce proudly informed us, noting that sales of "Dough-Bama" bested the "McCandyCain" doughnuts by a 52 percent to 48 percent margin. (Not too shabby, considering the final tally showed Obama with 52.9 percent to McCain's 45.7 percent." So, pay no heed to Pew, Gallup or Rasmussen. Better to ask: What do Lamar's Donuts foretell this year?
Well, there's a still a week to go, but right now, based on a sample size of 22,000 doughnuts sold -- each doughnut purchase counting as a vote -- the elephant-shaped "Mitt Yum-neys" are beating the donkey-shaped "Dough-Bamas" by the slenderest of margins: 50.4 percent to 49.6 percent.
Headquartered in Greenwood Village, in the battleground state of Colorado, the seven-year-old, 27-store chain -- hailed by Zagat as making doughnuts "fit for kings" -- has shops in Kansas, Missouri, Nebraska, Alabama and Arizona, which we're sure probably has you muttering, "Hey, but those are all red states!"
OK, but they were red states four years ago, too, and still, the "Dough-Bamas" won the day.
It's also worth pointing out that sales of the "Mitt Yum-neys" rocketed after that first horrendous presidential debate in Denver, the one in which Obama probably could have used a few LaMar's Donuts before he arrived.