Earlier this week I posted to The Daily Weekly about the fact President Obama has lost some of the lead in nationwide Halloween mask sales at Spirit Halloween stores he enjoyed earlier in the month. Through Oct. 22, Obama's Halloween mask sale lead over Romney has slipped to 60 percent to 40 percent. In the weeks prior it had been 65-35.
... according to Spirit Halloween (which has stores in 49 states), nationwide mask sales have accurately predicted the next president in each election since 1996--four contests in a row. In 2008, for example, people bought more Obama masks than McCain masks by 60 percent to 40 percent. In 2004, people bought more Bush masks than Kerry masks (shocker!), 65 percent to 35 percent. And back in 1996, people bought more Bill Clinton masks than Bob Dole masks, by a margin of 71 percent to 29 percent.
When I reported on this phenomenon earlier this month, Obama was maintaining a steady 65 percent to 35 percent lead over Romney - even in the week following Obama's debate debacle in Denver. However, according to the latest numbers provided by Fleishman-Hillard, the PR firm that represents Spirit Halloween, that lead has now dipped to 60 percent to 30 percent, calculated through Oct. 22. It's not yet clear how horses and/or bayonets will impact mask sales going forward.
What does it all mean? It's tough to say, exactly. The Romney surge could represent voters moving in the Republican's direction. Or, it could simply be folks preparing for Halloween and realizing it's far more ironic/scary-as-fuck to dress as Romney.
As it sometimes does, my use of the word "fuck," along with my jab at Romney, led to some finger-wagging from at least one Daily Weekly commenter.
Commenter gloryhallelujah writes:
You could have made your point without using vulgarity. I would assume since you mentioned children in your post you knew children would read it. Shame on you! And shame on you for making fun of Romney. A mouse could lead this country better than what we have seen in Barrack Obama. Finally, his lies and deceit are showing through and God is having mercy on this country. You should be down on your knees thanking God that Obama is on his way out! He has nearly destroyed this country while taking care of other countries with taxpayers money.