Ice Cream Mug.jpg
Yesterday on The Daily Weekly Daniel Person wrote about a Facebook dust-up involving Montana-based company Wilcoxson's Ice Cream . Apparently, the company has issues expressing

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Comment of the Day: White Supremacy Has a Face, and It's Covered in Wilcoxson's Ice Cream

Ice Cream Mug.jpg
Yesterday on The Daily Weekly Daniel Person wrote about a Facebook dust-up involving Montana-based company Wilcoxson's Ice Cream. Apparently, the company has issues expressing itself properly with newfangled things like Facebook without coming off like bigots.

As the post notes:

A Northwest ice cream company has a message for all of its Muslim customers out there: You're from Pakistan, whether you know it or not.

As first reported by our friends at the Bozeman (Mont.) Daily Chronicle, that was the gist of a Facebook note to a Muslim customer who had asked Wilcoxson's Ice Cream of Montana, via the social networking site, whether the gelatin in its ice cream comes from pigs, which would make it off limits to Muslim eaters.

"We don't deliver outside of Montana, certainly not Pakistan," was the response. The customer, offended, responded that he in fact lived in Sheridan, Wyo.

And lest you think this was the work of some sugar-high intern who had too much double chunk, the company's president told the Chronicle that it was he who had posted the comment. He chalked it up to really not knowing how Facebook - or basic customer relations - works.

Here's a shocker: The episode described in the post pissed a lot of people off.

Commenter ades0002 chimed in with:

This is disgusting. As companies become more involved with their customers online, it becomes EXTREMELY necessary that they consider their audience. For example, if eve I find myself in Montana, I'll eat any ice cream BUT Wilcoxson's because they're clearly racist, and at the very least, islamophobic. As a young black woman with much spending power, I'd rather take my money and put it somewhere that doesn't crap all over their customers of color. The fact that this came from the president himself is deeply concerning. I can only imagine what sorts of horrible things he's done to people because of their race or religion. White supremacy has a face, and it is apparently slathered in Wilcoxson's ice cream.

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