joe paterno02.jpg
Apparently Nike and Nike founder Phil Knight have finally been persuaded. With the release of the 267-page internal review of the Jerry Sandusky sex abuse

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Just Do It: Nike Decides to Change Name of Joe Paterno Child Development Center

joe paterno02.jpg
Apparently Nike and Nike founder Phil Knight have finally been persuaded. With the release of the 267-page internal review of the Jerry Sandusky sex abuse case prepared by former FBI director and federal judge Louis Freeh, Nike announced this morning that it will change the name of the Joe Paterno Child Development Center in Beaverton, Ore.

In news you've surely been bombarded by at this point, Freeh's report concludes several former high-ranking officials at Penn State, including the once-revered football coach Joe Paterno, "empowered" Sandusky to continue his molestation of young boys by failing to report allegations of the atrocities that have since been proven in court. It's easily the most disturbing scandal in college football history.

As The Daily Weekly noted when the scandal broke, Nike was initially reluctant to change the name of the facility or cast blame on a man (Paterno) and football program (Penn State's) that the company had partnered with numerous times over the years.

From a Daily Weekly post by Curtis Cartier from November, 2011:

As for Nike, the Oregon-based company released this statement on whether it would change the name of its Child Development Center, being that its namesake may have helped facilitate the sexual assault of multiple children.

Nike:

"Our relationship with Penn State remains unchanged. We are deeply disturbed by the claims brought forth in the indictments. We will continue to monitor the situation closely."

That monitoring, it seems, came to a conclusion today with the release of Freeh's findings.

As the Associated Press reports:

Says [CEO Mark Parker]: "It is a terrible tragedy that children were unprotected from such abhorrent crimes."

Nike founder Phil Knight, who defended Paterno at the coach's memorial service, says "it appears Joe made missteps that led to heartbreaking consequences."

Yes, it certainly appears JoePa did make some missteps. At least now there won't be a child development center in Beaverton that serves as a constant reminder of this ultimate failure.

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