moyer mariners commercial.jpg
This week's cover story is a profile of Jamie Moyer, who, at the age of 49 and currently as a member of the Colorado Rockies,

"/>

The Seven Best Mariners Commercials Featuring Jamie Moyer

moyer mariners commercial.jpg
This week's cover story is a profile of Jamie Moyer, who, at the age of 49 and currently as a member of the Colorado Rockies, just set the record for oldest pitcher ever to win a game in major league baseball. Moyer, of course, is also a former Seattle Mariner, the franchise's all-time winningest pitcher, and, according to Jim Copacino, the man behind the team's famous spring training commercials, a pretty terrible actor.

Copacino first met Moyer in the spring of 1997. The advertising executive had just started to win kudos for his "You Gotta Love These Guys" campaign, the series of self-deprecating SportsCenter-esque commercials that followed the team's unbelievable comeback in the strike-shortened 1995 season.

"It was like casting a movie," says Copacino, who still films the commercials today as the head of his own agency. "You had Joey Cora, who was the quiet little guy. You had [Jay] Buhner, the big, lovable tough guy. You had [Ken] Griffey [Jr.], the superhero with powers beyond comprehension. They all melded into this repertory company of characters."

And when Moyer was traded to the Mariners in the middle of the '96 season, Copacino found his everyman. "That was his charm," he says. "There's something about a pro athlete that doesn't appear to have physical powers that are amazing."

Copacino quickly exploited that charm with one of the first commercials to feature Moyer, "Ooh La La."

A conceit--big leaguer throws really slow--that he mined again for laughs years later.

The Jamie Moyer commercials continue on the next page ...

Copacino also took note of Moyer's fastidiousness--part of the reason Moyer has lasted so long in the league is that he's dogged in his preparation, and equally hard-headed about his routine--which provided a reason to have Moyer play Felix to the Mariner Moose's Oscar.

Copacino may not have thought a whole lot of Moyer as a thespian. But in having him on set, and in spitballing ideas with him every spring training for a decade, he realized the pitcher possessed something rare among professional athletes: intellectual curiosity.

"Jamie was the one guy who'd show up asking questions," says Copacino. "It didn't matter if it was the cameraman or the director or just a grip, he was truly interested in what role each person was playing."

That unaffected curiosity, along with the fact that he was one of the longest-tenured Mariners, made Moyer one of Copacino's favorites. Which meant that he made it into a commercial every year he was on the team.

The Jamie Moyer commercials continue on the next page ...

In 2006, sensing Moyer was close to retirement, Copacino finally decided to riff on the one trait that had come to define the pitcher: his old age.

"We figured he was at the end of the line," says Copacino of the pitcher who, six years later, is still winning games.

Follow the Daily Weekly on Facebook & Twitter.

 
comments powered by Disqus

Friends to Follow