Alaska Airlines won't be comin' in on a wing and a prayer any longer. Beginning Feb. 1, passengers will have to settle for just the wing. Call it separation of church and airline. For 30 years, customers could count on getting a little prayer card on their meals trays. For some, especially the Nervous Nellies, it was a comfort. Nothing like a prayer card ("I will praise God's name in song...") when the turbulence strikes.
"This difficult decision was not made lightly," Alaska Air Group CEO Bill Ayers and Alaska Airlines President Brad wrote in an email yesterday to its regular customers. "Some of you enjoy the cards and associate them with our service," they went on. "At the same time, we've heard from many of you who believe religion is inappropriate on an airplane."
Inappropriate on an airplane? Hmmm.
Only first-class passengers have received the God card since 2006, the year Alaska stopped serving micro-waved chicken to customers in coach. Even now, spokeswoman Bobby Egan tells the Seattle Times, the cards appear only a flights longer than four hours, when they can be presented on meal trays as they always have been.
The whole idea for the prayer card, many have assumed, germinated with former CEO Bruce Kennedy, who did missionary work after leaving the airline. But no, it actually came from a marketing executive who brought the idea over from Continental Airlines.
Comin' in on a wing and a prayer. Comin' in on a wing and a prayer.
Though there's one motor gone, We can still carry on,