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On Friday we shared with you the tale of zombie-novel author James Crawford and his book Blood Soaked & Contagious --particularly the hellacious trouble Mr.

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Comment of the Day: Kindle Swindle Is Bad PR

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On Friday we shared with you the tale of zombie-novel author James Crawford and his book Blood Soaked & Contagious--particularly the hellacious trouble Mr. Crawford had when he tried to sell the book via Amazon's Kindle Direct Publishing.

One reader put into perspective the trade off between good service and bad PR that Amazon chose with this incident.

Crawford had placed his book for sale at $5.99 via KPD and also put a three-chapter teaser for free download on the Nook Store.

Amazon has a rule that any author who sells through KDP and sells their work for cheaper on another site will have their product on Amazon automatically dropped to the lower price. So when Amazon's scanner found the free three-chapter download on Nook it mistakenly dropped Crawford's full book on Amazon down to free, and then gave away thousands of copies, much to the author's dismay.

Now Crawford has been told that he's shit-outta-luck when it comes to making up the lost revenue that he might have collected if Amazon hadn't decided to give his book away for free.

In response RandS writes:

This is really short-sighted of Amazon. Even if they paid him the full retail price it would not equal $37,000. His royalties would be a fraction of that. The bad PR from this must be worth more than that to Amazon. I would bet this has so far been handled by a low level minion with no authority or insight. If this gets painful enough someone with so sense will wake up and deal with this correctly.

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