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Could Jeff Bezos be the next Steve Jobs, as the Wall Street Journal suggests today, and if so, will he become even more secretive and

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Jeff Bezos as Steve Jobs? With That Laugh?

bezzzzzz.jpg
Could Jeff Bezos be the next Steve Jobs, as the Wall Street Journal suggests today, and if so, will he become even more secretive and surly, as Jobs was?

The paper quotes Sydney Finkelstein, a professor at Dartmouth College, calling Bezos "the natural contender to [the] throne as America's most dynamic CEO," and notes that Bezos is the genius behind Blue Origin, which is developing manned spacecraft--without mentioning that its multimillion-dollar test vehicle recently exploded at 45,000 feet.

But, like Jobs, Bezos is adored by the tech press now that Amazon is finally making money. As Curtis Cartier noted last week, the Bezos bandwagon began accelerating after Jobs' retirement last year, when Bloomberg Businessweek for example wrote that "Jeff Bezos is channeling Steve Jobs" and said Amazon was "in perfect position to take a bite out of Apple."

A bite yes, but not swallow the whole Apple. Nonetheless, the Journal perpetuates the mythical similarities of the world's largest tech company with the nation's 19th-ranked retailer, writing that "Just last week, Amazon introduced a new version of the Kindle to challenge Apple's iPad tablet computer."

Furthermore, "Like Mr. Jobs's black turtlenecks, Mr. Bezos has his own signature wardrobe: blue jeans, light blue shirt, and dark blazer." As well, "Like Mr. Jobs, Mr. Bezos continually pushes Amazon in new directions."

But does the world really need a 10,000-year cuckoo clock or a Smart Phone airbag protective system?

In the end, what the Journal didn't point out, but Brian Miller did in 2009, is that Bezos doesn't have the Jobs coolness to wear the most-dynamic CEO crown. Sorry, but the man laughs too much. It's not just us saying he's awkward that way. Even comedians seem to agree:

The Daily Show With Jon StewartMon - Thurs 11p / 10c
Jeff Bezos
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