If there's one thing Amy Winehouse fans will not stand for, it's any corporation Microsoft shamelessly trying to capitalize on her death.
Someone on Microsoft's UK Xbox Twitter account posted the message "Remember Amy Winehouse by downloading the ground-breaking 'Back to Black' over at Zune" on Sunday, and by Monday the Internet was aflame with denunciations of Microsoft and its "vile" and "tasteless" Tweet.
Meanwhile, both Amazon and Apple launched homepages or graphics dedicated to Amy Winehouse, and, more so, to the opportunity of buying her albums now that she's dead.
Yet both Amazon and Apple largely escaped the public's wrath.
Amazon and Apple didn't put their Winehouse-themed marketing in blunt Twitterspeak, but, at least in Apple's case, the profit-making incentives for a Winehouse sales surge are much greater, since most of the people who use the Zune (i.e., like 35 people, not counting Microsoft employees) use the Zune Pass program, which charges a flat monthly fee no matter how much music they download.
Microsoft apologized for its Tweet. Apple and Amazon still have their sites and widgets up. But by at least a nine-to-one ratio, Tweets slamming Microsoft still outnumber those slamming the other tech giants.
To be sure, all three companies are shamelessly trying to make a buck off an artist's death.
Then again, so is this company, which is selling "RIP Amy Winehouse" T-shirts, and this dude, who's selling a Haiku poetry book about her death.
Microsoft simply made the error of not being subtle about its profit-driven motivations.
Amazon and Apple would no doubt be selling Dead Winehouse Haiku books too if they could--actually, Amazon already is!