Maybe "ruin" is too strong a word. It was probably only a matter of time before Microsoft attempted to shamelessly cash in on what's easily been the company's best creation in years.
Microsoft blogger Mary Jo Foley reports today that the Redmond tech giant is pitching what it calls "NuAds" to advertisers that work by "enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices."
The ads were actually first unveiled at the Cannes International Advertising Festival (the Cannes festival you don't want to attend).
The technology essentially amounts to giving Kinect users every available opportunity to recognize a brand, share it with other people, and instantly access even more information from the company doing the advertising.
TV watchers will be able to say "Xbox Tweet" to "share something about a brand with a friend." By saying "Xbox More," users "can request additional information and/or a discount coupon to be sent directly to your email inbox." "Xbox Near Me" gives the retail location nearest the user, while "Xbox Schedule" will allow users to set a calendar reminder about an upcoming show.
That's of course assuming that people like to Tweet about brands and ads they like.
Microsoft seems to be working toward a kind of television/video/game/advertisement platform in which all a home's video-entertainment options are run through a single platform--theirs.