Amazon and Barnes & Noble Use Stupid Math to Magically Double Kindle and Nook's Battery Life

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On Tuesday, shoppers in the market for a new E-reader tablet would have seen graphics and advertisements that said the Amazon Kindle has a one-month

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Amazon and Barnes & Noble Use Stupid Math to Magically Double Kindle and Nook's Battery Life

  • Amazon and Barnes & Noble Use Stupid Math to Magically Double Kindle and Nook's Battery Life

  • ">

    Einstein-chalkboard01.jpg
    On Tuesday, shoppers in the market for a new E-reader tablet would have seen graphics and advertisements that said the Amazon Kindle has a one-month battery life. By Wednesday, those same graphics and ads would have showed the device's battery life had suddenly doubled.

    A technological breakthrough? No. A mathematical gimmick? Yes.

    CNET reports that when the new Nook was announced with a two-month battery life, Amazon took a look at the math that B&N used to come up with the figure, saw its idiotic brilliance, and copied it.

    In short, the original one-month battery life was based on an assumed one hour per day of reading time. Barnes and Noble decided to change that figure to a half-hour per day of reading time and bingo! Their battery life doubled.

    Obviously impressed by the shameless assumption of consumer stupidity, Amazon doubled down with the same equation.

    CNET:

    But after Barnes & Noble launched the new Nook yesterday and played up the Simple Touch Reader's 2 months of battery life (B&N called it the "longest battery life of any eReader"), Amazon countered by magically upping the battery life of the Kindle to two months as the company released a $164 Special Offers version of its Kindle 3G.

    . . . Amazon didn't have any comment about its number changes, but it clearly shows that the competition is intensifying in the dedicated e-reader space and that as these devices become more and more alike, marketing language becomes very significant, especially when it comes to selling points like battery life.

    Also of note: Both the Kindle and Nook possess infinite battery life, provided they are never turned on.

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