microsoft-yahoo01.jpg
Six months ago, when Yahoo and Microsoft partnered on a search agreement that brought widespread exposure for Bing and beefed up Yahoo's search advertisements, it

"/>

Yahoo Blames Microsoft for Failing Business

microsoft-yahoo01.jpg
Six months ago, when Yahoo and Microsoft partnered on a search agreement that brought widespread exposure for Bing and beefed up Yahoo's search advertisements, it was supposed to be a win-win. But with Yahoo's last quarter earnings in the toilet (again), the company is now blaming Microsoft for dragging it down.

Under the search agreement, Microsoft took over Yahoo's U.S. search advertising for an eventual exchange for 12 percent of Yahoo's search revenues.

TechCrunch reports that a revenue analysis by Danny Sullivan of SearchEngine shows Yahoo's steeply declining revenue over the last two years--particularly the last two quarters during the partnership.

The red line shows what Yahoo got to keep after paying Microsoft, and the blue line is what it makes off of search before paying Microsoft.

yahoo chart01.jpg

Essentially, Yahoo says the numbers show it got a raw deal.

All that may be true. But Yahoo still made the deal. And blaming any other company at this point in its long-marched road to ruin is a bit of a laugh.

Follow The Daily Weekly on Facebook and Twitter.

 
comments powered by Disqus

Friends to Follow