Starbucks CEO Howard Schultz will mingle with the huddled masses this Friday at a Costco in Issaquah. He'll be there to schlep/sign copies of his new book Onward: How Starbucks Fought for Its Life without Losing Its Soul. But judging by the reaction from the bitter basketball fans on the SonicsGate Facebook page, he may be asked to do something with his pen besides use it to sign books.
The announcement of the book-signing went out late last month.
Schultz, Starbucks' president and CEO, is scheduled to appear at the Issaquah warehouse at 1 p.m. April 8. The book is "Onward: How Starbucks Fought for Its Life Without Losing Its Soul" -- a frank account of how the Seattle-based company reached out to customers and battened down to weather the recession.
No word on if the book is also a frank account of how Schultz mismanaged the Seattle SuperSonics for years, leading to the team's eventual sale to Oklahoma in one of the great hoodwinks in sports history.
But anyway, Jason Reid, the maverick director of SonicsGate (a film every Northwest resident and/or sports fan should see at least twice), took notice, and yesterday posted a link on his Facebook page.
Here are a few suggestions from fans on reasons to attend.
Chris Pinson: i think this is one time i'd make an exception and buy some starbucks.. so i could throw it in his face.. wouldn't be the best thing in the world for me to see this guy.
Johnny Chan: ppl should make him signed the book "im guilty"
Arthur Wilson: The book is called "How I'm a Self-Centered Bi##h and can't hold onto a Simple Basketball Team"!
Robert Kearn: Yeah, please don't drink that hideous tarbux crap. Someone tell Howard thanks for whining about the arena,like, 8 yrs after it was built? And, the lease...He read the lease when he bought the team, didn't he? Nice stewardship of a community asset. Another thing: what can fans do that they haven't already done to keep a team? Fans have zero say so, really.
Anyone else have some ideas for topics of conversation?