Here, take this syringeful of Ebola virus. Now, in the time it takes you to drive a quarter-mile down the freeway, decide who gets injected: the happy white girl on the right, or the beady-eyed mouse on the left?
The sign is a rather brilliant move in shock advertising and one that manages to start a meaningful conversation to boot.
Animal testing is used in almost every major drug-research effort that goes on the country. And few people think about stomach-turning things that go on behind closed laboratory doors.
But arguably worse things went on inside the bodies of humans with diseases like rabies, measles, polio, mumps, rubella, and TB before animal testing helped develop vaccines for them.
So which is the bigger crime?
Or, as the sign says, "Who Would You Rather See Live?"
Of course, if the sign were being fair it would also have pictures of chimpanzees, beagles, cats, rabbits, fish, moles, and the host of other animals far cuter than lab mice that are tested on by scientists.
But the point is obvious. Until some better way is found to test advanced and potentially deadly drugs, or people start being cool with dying younger again, researchers are probably going to need to do sick shit to little critters.