Howard-Schul.jpg
That little "Morning Joe" TV chat Mika Brzezinski had with Starbucks CEO Howard Schultz--Gawker fondly termed it a "blowjob interview"--pregnantly avoided delving into his corporate

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Howard Schultz's 'Blowjob Interview'

Howard-Schul.jpg
That little "Morning Joe" TV chat Mika Brzezinski had with Starbucks CEO Howard Schultz--Gawker fondly termed it a "blowjob interview"--pregnantly avoided delving into his corporate sponsorship of the show on which he was being interviewed yesterday. Instead, Schultz was allowed to talk up a new "Morning Joe" blend of Starbucks coffee as cameras panned to bags of the product placed nearby. MSNBC co-host Willie Geist, after congratulating Schultz on Starbucks' 40th anniversary, gushed that "We are excited to be working with you on education and community service over the next year or so."

MSNBC didn't see a problem with this softball game. "We've been up-front about our relationship with Starbucks and Willie Geist addressed the partnership during the interview," a spokeswoman said. "Our regular viewers are well aware that Morning Joe is 'Brewed by Starbucks.'"

But as Mediaworks notes, "MSNBC could and probably should disclose while an interview is taking place that the subject of the conversation also contributes money to support the program. A sentence on the news crawl at the bottom of the screen or an on-air graphic flanking Mr. Schultz would have aired the financial laundry for all to see and avoided a conflict of interest for Ms. Brzezinski and her co-hosts--and for MSNBC, too."

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