mech steve01.jpg
The last video that Seattle-based viral marketing company Banyan Branch made showed which smartphone--between the Windows Phone 7, Android G2 and iPhone 4--could last the

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Banyan Branch's New Viral Marketing Video May Cause Brain Damage

mech steve01.jpg
The last video that Seattle-based viral marketing company Banyan Branch made showed which smartphone--between the Windows Phone 7, Android G2 and iPhone 4--could last the longest on a barbecue. Spoiler: the Windows Phone won. The company's newest video, which spoofs both the "Avatar" film and Eminem's song "Not Afraid," however, has no winners, only lost brain cells.

The video has a few clever lines like "stuck pop-up abortion" and an explosion-climaxing fight between "Mech-Steve" Ballmer and "Navi-Steve" Jobs, which is mildly amusing.

But by the end of the video, it's hard to tell if there is any actual product that's being advertised, or just a stupid song that would be difficult to ever hear again under any circumstances.

Then again, that may be the genius in the video. Blogs like this one and TechFlash pick up this stuff, and even if it's terrible, people watch it.

It's just that usually viral marketing attempts have the so-bad-it's-good appeal going for them. This one seems to just be "so-bad ..."

What do you think?

 
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