Reddit is a linkdump popular with the young and geeky. Think of it as the surly teen of parent company Conde Nast, the stuffy upper crust of the magazine world. Father and son haven't been getting along lately. So Ben Huh of Seattle's own I Can Haz Cheezburger has proposed that he take the malcontent kid off Conde's hands.
The most recent Reddit-Conde dispute is all about pot. A week ago, Conde told Reddit it could no longer accept ads from proponents of Prop 19, California's bid to legalize marijuana.
Ben Huh doesn't think the old guard at Conde Nast properly appreciate what it has in Reddit.
This was a phenomenally stupid move. Not only because it's silly for a struggling print company to refuse cash, but also because, if you hadn't already noticed, pot equals pageviews on the internet.
Reddit's response to Conde's power-play was classic rebellious teenager. Not only did it continue to accept Prop 19 ads, it started running them for free.
Into this inter-familial spat strode Huh on Friday with an e-mail to Conde:
Hi TDWers, I'm Ben Huh, and I run the Cheezburger Network (which includes The Daily What, if you were too Prop 19'd to notice). I have made this offer privately to a few people associated with Reddit, and I'll say it publicly now:
I believe that Reddit is one of the best communities I have seen on the Internet. I also believe that Reddit would benefit from more resources and less corporate interference. We can offer all of the above. And we'd love to buy Reddit and all those pesky troublesome users that we love so much.
Condé, we'll be waiting for a call.
That "more resources" comment is a reference to Conde's tight purse strings. Huh told TechCrunch that he's "totally serious about buying Reddit" and that he thinks it "would do better under a strange and weird start-up like us, rather than a corporate giant like Conde Nast."
And as Gawker points out, purchasing Reddit would cement Huh's reputation as the king of internet junk. So he'd have that going for him. Which is nice.