Microsoft's strategy of making fun of Apple's crowd-pleasing products hasn't been going so well. So CEO Steve Ballmer has introduced a new strategy: copy everything Apple is doing! To help navigate this brave new path, the folks in Redmond have decided that the best way to emulate their biggest competitor is to study what it is that makes Apple's products so "user-friendly." (All Microsoft employees are forced to use air quotes when saying "user-friendly" as it is not something they believe actually exists, like the Tooth Fairy.)
According to TechCrunch, Microsoft is asking iPad owners to come to its campus so they can watch them play with a product that has already been bought by three million people and is available at the Apple store in Bellevue. In exchange, they are offering something no Apple owner actually wants: a free Microsoft product.
Zunes for everyone!
Here's the description:
Microsoft User Research is looking for iPad owners for an upcoming study to get feedback. This study will be two hours long and will take place on the Microsoft Redmond campus with a number of dates and times between Friday, July 16th and Wednesday, July 21st.
In appreciation for your time, each participant will be offered a Microsoft gratuity item.
If you are interested, please respond to the questions below to firstname.lastname@example.org with the subject line "iPad":