National Pork Board Sends Cease-and-Desist Letter to Site Advertising Unicorn Meat

Every April Fools' Day, online retailer ThinkGeek introduces a few fake products. This year was no different, as the clever nerds offered up "My First Bacon" -- a talking stuffed toy that looks like a piece of ham slab -- and a Spam-like tin of fake unicorn meat. The former went off without a hitch. But the latter drew an angry letter, and not just from the 14 very hurt little girls who still play with My Little Pony dolls.

The National Pork Board says it's just protecting its trademark by sending ThinkGeek a cease-and-desist. Ya see, the tagline for the unicorn gruel (Pâté is passé. Unicorn - the new white meat.) is already taken.

"We certainly understand that unicorns don't exist," Ceci Snyder, vice president of marketing for the National Pork Board, told the AP. "Yes, it's funny. But if you don't respond, you are opening your trademark up to challenges."

Hence, the 12-page, strongly-worded letter.

"Where we feel victimized, is I don't know of another organization that does more to promote pork products than our site," said Scott Kauffman, President and CEO of Geeknet Inc., referencing the 20 real bacon items his company sells, including bacon gumballs and bacon soap.

The two sides say they're now negotiating on the trademark issue. The pork people apparently did not have a problem, however, with the fictional meat's main selling point: that it's an excellent source of sprinkles.

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