Bang.jpg
Other rejected Bing names include "Nail," "Screw" and "Shag."
Microsoft's Bing is already facing long odds in its attempt to dethrone Google as the king

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Microsoft's Bing Was Almost Called Bang

Bang.jpg
Other rejected Bing names include "Nail," "Screw" and "Shag."
Microsoft's Bing is already facing long odds in its attempt to dethrone Google as the king of search. But how much more of an underdog would it have been had Redmond gone with its initial choice for a new name?

From CNet News's interview with David Webster, Microsoft's chief marketing dude (emphasis mine):

The company had several criteria in rebranding the search engine, he said. The company wanted a name that was one syllable and couldn't be misspelled and was as short as possible.

Webster said he initially came up with "Bang." The name had a few things going for it, he noted. "It's there, it's an exclamation point," he said. "It's the opposite of a question mark."

But somehow it didn't work as well when used as a verb.

"Oh, I banged it' is very different than 'I binged it'," he said.

And with that, a nation of 12-year-old boys wept for what could have been had Mr. Webster never conjugated his first draft.
 
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