Last week, SAFER, a Colorado-based medical marijuana advocacy group, called for a national boycott of Starbucks after the coffee roaster's logo showed up on website of a group that opposes drug reforms.
SAFER head Mason Tvert says you're now free to enjoy your caramel macchiato.
Not much is known about the Colorado Drug Investigators Association (CDIA). Especially since its website has since been disabled. But what we do know is that CDIA is a non-profit whose board is filled with members of drug task forces. And, according to SAFER head Mason Tvert, it's also lobbying to bring about the demise of Colorado's medical marijuana laws.
So how does Starbucks fit into this? That too is unclear.Starbucks was just one of many local and national companies whose logo was on CDIA's website. (Also included: The North Face and Enterprise-Rent-a-Car.) Tvert and SAFER, being whores for attention as all good advocacy groups are, wisely focused on the Seattle-based company because it was the most well-known.
But what Starbucks, or any of those other brands, did for CDIA isn't really clear. According to Starbucks HQ, no money was involved. So most likely, as Tvert surmises, the "sponsorship" CDIA bragged about probably came down to a couple free lattes handed out at one or two stores.
Either way, it's nothing but a minor brew-ha-ha. But more evidence that we've now entered an (amazing) alternate dimension, where speaking out against pot actually gets you more bad PR than speaking out for it.