"Fine. It was hacked. Now the problem is that someone there doesn't understand social media.
You are not allowed to ignore it. As a social media professional I do not get down time. If you want to wade into the water you need to be prepared for what you may step on. It is imperative that there is always at least one ear to the door so events like this do not happen.""Does that mean you are checking Twitter and email on Christmas morning. Yep. The game has changed. Down time isn't something that is expected by anyone working in social media."