Nothing says "moving product" like a picture of this guy floating in Epsom Salts.
File this one under the category "Things You'll Instantly Regret Visualizing." In an interview with the New York Times Magazine, Amazon.com founder Jeff Bezos revealed his secret for using his Kindle, the electronic book reader, while taking a bath: Ziploc bags.
What do you say to Kindle users who like to read in the bathtub?
I'll tell you what I do. I take a one-gallon Ziploc bag, and I put my Kindle in my one-gallon Ziploc bag, and it works beautifully. It's much better than a physical book, because obviously if you put your physical book in a Ziploc bag you can't turn the pages. But with Kindle, you can just push the buttons.
What if you dropped your Kindle in the bathtub?
If it's sealed in a one-gallon Ziploc bag? Why don't you try that experiment and let me know.
Here's another experiment Bezos should try: Don't associate a product you hope to sell with an image of your pale, skinny body climbing into a warm bath. As a fellow pasty white dude, I feel comfortable saying that that visual is the most effective way to get people scrambling for a Sony.