Nothing says "easy pun" like a car with Viagra on its hood.
Yesterday when we found out that Starbucks was the latest company to buy


The Five Most Unlikely NASCAR Sponsorships

Nothing says "easy pun" like a car with Viagra on its hood.
Yesterday when we found out that Starbucks was the latest company to buy ad space on a NASCAR vehicle we reacted with stupefied disbelief. Not being NASCAR fans, the partnership didn't seem to make sense. What did $4-a-cup coffee have in common with a sport that started when a couple Prohibition-era bootleggers decided to modify their engines?

Of course, we were wrong. Way wrong. They don't say "race on Sunday, sell on Monday" for nothing. Tune in to Fox on race day and you'll see most of corporate America represented via the rear panel sticker, uniform patch or whathaveyou. NASCAR fans are known for fierce brand loyalty. (For confirmation, ask a Tony Stewart follower for directions to the nearest Lowe's and see what happens.) So it only makes sense that companies, no matter what they're selling, would want to sell it on a race car.

Still, some products just look more natural than others on the hood of a Chevy. Budweiser? Classic. Starbucks? Confusing. So here's one non-NASCAR fan's take on the five most unlikely sponsorships.

Jack Daniels: Although there is some perfect symmetry in the fact that the booze which once jostled in the backseat has now moved front-and-center, it's still a little jarring to see liquor hawked on a vehicle going 200 MPH. Especially whiskey.

What meth is to hard drugs whiskey is to spirits. You, me and the guy sitting next to you all know a couple friends who've said the following: "Sorry about last night. Whiskey just makes me crazy!" And it does. You have the dry cleaning bill to prove it.

Viagra: Because NASCAR is a private company, they can say who is and isn't allowed to advertise with them. The general rule seems to be that if you're family-friendly you're in, which explains why Playboy got rebuffed a couple years ago. But pink bunny ears seem downright PG compared to Viagra, the sponsorship that launched a million terrible "it really revs my engines" jokes.

Yes, it is real medicine designed to treat a real disorder. But when you get right down to it, most guys don't want to spend four hours being reminded of their own impending impotence.

Nicorette: Cigarettes built NASCAR. Along with beer and the Big Three Automakers, smokes were a prime reason for the sport's ascendance. It was, after all, called the Winston Cup for 33 years. Watching a stop-smoking car draft in a race that once used to celebrate the taste of sweet, sweet nicotine is like seeing an ad for O'Doul's during halftime of Monday Night Football. It just doesn't make sense.

Stacker 2: The diet pill maker lasted less than three years as a sponsor. Maybe because it realized it wasn't making enough return on its investment. Or maybe because it realized people don't like to be reminded that the Cokes, M&Ms, Coors Lights and Doritos they're simultaneously ingesting aren't exactly health products.

Barack Obama: OK. So it never actually happened. But last year, BAM Racing offered Barack Obama a spot on the hood of their No. 49 Toyota, a partnership that would have made NASCAR and presidential history, and also would have confused the hell out of a lot of race fans who thought they were watching two Pepsi cars circling the track.

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