wiifit.jpg
Limiting food purchases for your family is one thing. But you know Americans are feeling the pinch when sales of videogames start to suffer.

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Consumer Frugality Reaches Disturbing New Extreme: Now They're Cutting Back on Video Games

wiifit.jpg
Limiting food purchases for your family is one thing. But you know Americans are feeling the pinch when sales of videogames start to suffer.

Data just released from industry analysts NPD Group indicates that sales of video games plunged several levels last month--down more than 16% from September, and down 19% compared to October of '08.

"Although consumers' general opinion about the economy is improving, their outlook on their own personal situation is worsening," according to NPD. But isn't that exactly when you turn to video games?

Maybe not, especially now that games like Wii Fit actually force you to exercise.

News was mixed for the local titans of video gaming--Nintendo of America and Microsoft. Nintendo's Wii regained the top sales spot among game consoles, selling a half-million new units--or twice the number of Xbox 360s sold by cross-Redmond rival Microsoft. But Wii's overall U.S. sales are down compared to last year. In fact, they've been sinking for eight straight months. Microsoft, meanwhile, owned the biggest overall piece of the U.S. video game market, or 27% of all sales (hardware, software, and accessories) in October, NPD said.

They've got the biggest piece of shrinking pie. Might be time to turn to Iron Chef Wii.

 
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