UPDATE: TechFlash says Microsoft may be censoring the offending Tweets. Details after the jump.
To remind holiday shoppers about their new OS Windows 7, Microsoft recently bought a display window in legendary New York department store Saks Fifth Avenue. In the window is a video monitor with a live Twitter feed showing Tweets featuring the hashtag #holidaywindows. (Get it?)
The hashtag was obviously created to let Microsoft fans talk well of their favorite software-maker. But in typical Microsoft fashion the plan has backfired. As #holidaywindows has now become the preferred hashtag of every Mac fan on the planet. (Sample Tweet: GuilhermeDeitos Get Windows 7 and win free viruses! #holidaywindows)
At this point, Microsoft has essentially become the British in Braveheart. They ride to the center of a field, agree on a gentlemanly set of rules for battle, then get slaughtered when William Wallace and the Scots rout their flank. It's a fine analogy, so long as you avoid the Steve-Jobs-in-a-kilt visual.
UPDATE: Mac Tweeters may be having a blast online but there comic efforts aren't being seen on the ground, says Todd Bishop.
A Microsoft rep told TechFlash that the company is using a filter that excludes "any attempt to spam the windows with negative commentary that is not in the spirit of the holidays." Does that include the guy who told Santa his Christmas wish was for Microsoft to pay its back taxes? Sadly, we may never know.